Echo Records, the brainchild of the flemish band Bazart, is dedicated to music in their native language. The label releases Bazart's own tracks, re-issues classic songs, and signs emerging artists. Our task was to craft a visual identity that is iconic, recognizable, and versatile enough to complement diverse artists and album artworks. The visual identity takes inspiration from the golden age of iconic record labels. It features an extended custom wordmark, a bold typeface, and an illustrated dolphin icon.

The dolphin and motion layout system symbolize echolocation—a technique where sound waves are used to locate objects, echoing the label's mission to discover talent and uncover hidden gems. This visual metaphor ties seamlessly into the label's name, reinforcing Echo Records' commitment to musical exploration and discovery.